My shoots always go 1000x better when I have a plan in mind. If I walk into a shoot blindly with not a clue what my client looks like or will be wearing and how the lighting will be, I can guarantee it will not go as smoothly as it would have if i planned more.
- have a clear vision. think about your goal for the shoot and the kind of emotion you are aiming to capture. are you shooting for a company? if so, what kind of feel do their products have? are you wanting to get happy, fun lifestyle shots or more serious/high fashion looks? if you are shooting engagement photos, think of what your goal is. mine is always to capture emotion. what kind of emotion I'm going to capture is dependent on the clients and their personalities, but that is always my ultimate goal!
- create a mood board. find some photos that really speak to you to use as inspiration. whenever I shoot a model and we have a unique concept in mind, we are always sharing photos and ideas back and forth. I think this is important so you are both on the same page. by no means are we going to recreate those exact photos but it can give you some inspiration for the vibe you want the shoot to have, or maybe some unique poses you think will be cool.